I almost coughed up my coffee through my nose when I read Entrepreneur.com’s Top 10 Marketing Trends to watch in 2007. Three of the 10 trends were listed under Hot Online Trends and what were they?

• Web conferencing
• Online research
• Local search

That’s the reason why I nearly didn’t ingest my coffee the right way this morning. Web conferencing is so 1999, while I don’t believe that local search will be hot. And I can’t believe that online research is considered a hot trend for 2007. I’ve been doing online research ever since I went online in 1994, so how can this be hot?

Why didn’t podcasting make the list? Or even blogs? Or even 3-D marketing through Second Life? Am I missing something here?

Technorati: technology, Internet, Blogs, webinars, Webcasts, Word Of Mouth, Marketing Strategy