I get emails from people who tell me about their brand spanking new, hot off the presses, better than sliced bread podcasting service. Sometimes these emails are personalized. The person will mention my blog, one of my products and one of my podcasts.

The majority of these solicitations are general, a template that doesn’t mention anything about me. The worst is when they spell my first name wrong and then ask me to point them to my podcast.

Whatever.

But what gets my goat is when I visit said company’s website and there’s nary a profile or picture of anyone on their About Us page. It’s as if the website morphed into existence by some unknown entity from the 5th dimension.

Man, I need one of those. You know, things that morph into reality. Can I get one in blue please?

My advice? If you’re going to email a podcaster about your podcasting service:

• Get the spelling of the person’s name right. It’s not Leeza, or Lisa, or (god forbid) Lessa. It’s Leesa.
• Do your homework. Don’t ask the person to email you back with their podcast feed or podcast URL. Dig around until you find it yourself and include that detail in your cold email. My goodness, that’s what Google is for.
• Put up some pictures of yourself on your About Us page. I’d like to see whom I’m speaking to.
• And don’t make tall claims about your service being the first, the best, the alpha & omega. Tell me how your service will solve my biggest problem as a podcaster. Yes, it’s that easy.

My rant is over. Talk amongst yourselves.

Tags: podcasting,