When I was planning my very first Social Media Telesummit in 2007, I was a little nervous about hosting it. You see, I was known as a podcasting expert and while it is part of the social media toolkit, I wasn’t sure I should be the one hosting a virtual event on the topic of social media.
I went ahead with it and after hosting the Social Media Telesummit in 2008, 2009 and 2010, it helped to boost my income and raised my credibility in the marketplace which made it so much easier to attract clients and joint venture partners.
If you’re waiting for someone to give you permission to host a virtual event on your topic, you need to shake all your doubts aside and just go for it.
Here are a few reasons why you’re the best person to host a virtual event on your topic:
You know ALOT about the topic.
You studied it for years, you have a degree or certification in it or you have experience working with a process, tool or procedure. For example, I started my first blog in 1999. I could easily host a virtual event about blogging due to the number of years I’ve used this tool. So, what do you know really well? Whatever it is, you can definitely host a virtual event on that topic.
You are your own success story.
Maybe you were once bankrupt and are now a self-made millionaire. Or, maybe you were angry and then, you developed a unique system that led you to a life of peace. If your mess is now your message based on a step-by-step system that you created, you are in a great position to host a virtual event.
My friend, Milana Leshinsky is an excellent example of this. When she first migrated to the United States from her native Russia, she started doing mini-websites for people. Eventually, she focused on helping coaches create multiple streams of income online. She went from making $100 here and there to a multi-million dollar business. She was more than qualified to host the Coaching Telesummit in 2005, 2006 & 2007.
You have a community of people who listen to everything you say.
You may have spent months building a membership website or an online association and now, you have hundreds and hundreds of members who hang on to your every word. One of my clients, British Hill, was in this position. She spent a couple of years building an online community that numbered in the thousands and now, she was wondering how to monetize this attention.
With my team’s help, British hosted a wildly successful telesummit which led to speaking engagements and a renewed relationship with her tribe. If you have a membership website, Ning group or online association with a membership in the hundreds, a virtual event is definitely something you are more than qualified to host.
You’ve written and spoken on the topic.
If you’ve published a book, a series of articles, a column or if you’ve produced a television show, radio program or podcast series on your topic, then you’re fully qualified to launch a virtual event in your industry or niche.
When I wrote my book, Podcasting for Profit, I interviewed just over 50 podcasters and did tons of research to make sure all my data was correct. People really appreciate this dedication to a topic and if you write or speak on a topic often, this qualifies you as an expert.
Which brings me to my last point…
Others call you an expert
If the media quotes you often or if a journalist, colleague, best selling author or one of your clients calls you an expert, then you should wear this badge with honor. As an expert, people will listen to you and take your opinions more seriously. When you have this platform, it’s a perfect time to host a virtual event.
My final thoughts
You do have what it takes to host a virtual event. You do not need anyone’s permission to do so. Just remember that if you know as much as you do about your topic or if others believe you’re an expert, it’s a fine time to produce a virtual event.
Want to get started with your telesummit, video summit or webinar series? Why not invest in the Telesummit Success training. This content rich audio program, plus downloadable transcripts and handouts, will get you started with planning your telesummit.
I presented this material at a closed door event hosted by Kendall Summerhawk. Over 250 coaches gave me a standing ovation after the session was over. Telesummit Success will teach you the four things you need to do to get started with planning your telesummit. Click here to get more info on this program.
This entire concept is brilliant. The cost of travel is crazy so people have to find ways to reach customers in a great way.
Which types of industries have this worked best for?