I heard a complaint from a client recently. She was frustrated that every time she sent an email to her list, she’d get a dozen or so unsubscribing. “What am I doing wrong?” she moaned.
It’s not the method that’s wrong…
In other words, sending emails isn’t the issue. Businesses such as Help a Reporter Out have a consistent open rate of 75% to 80%. So, email still works.
What’s missing is this…
I explain it in the video below. You may think I’m going to say “Clean up your target market,” or “Send an HTML, colourful ezine.”
Well, you’re dead wrong…
In the video below, I share the one tweak you must do if you want to stop the flood of people unsubscribing from your list. You get this right and your entire business will change.
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What say you?
Share your reaction below.
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