Why Some People Are Just Not Attracted to Telesummits, Video Summits or Virtual Events

#VirtualSummitProducer: Why I Have More Fun Managing, and Not Teaching, Telesummits, Virtual Events, Video Summits

I hosted and produced my very first telesummit in 2008. Thirty-six speakers over eight days. It was massive. I also earned just below $20,000 in registration fees and added 5,000 emails to my list. I hosted the event again in 2009 and 2010. Then, in 2010, I helped my...

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The Power of Hosting a Telesummit

When I hosted my very first telesummit in 2008, I had no idea what to expect. After the results I got, I became a fan of this business building model. Curious to know the results? Watch the video below to find out how a telesummit can help you build your platform...

8 Comments

Tara Holling on July 9, 2011 at 10:03 pm

Really great video, Leesa! I’m in the beginning stages of planning my first telesummit. Your advice has definitely made me stop and think about which model I’ll be using. To be honest, I hadn’t really even considered that there might be other options! Thanks so much for the great info.

Craftwerks.new.media on July 5, 2011 at 4:32 pm

wow. great video. I really enjoyed it and took notes. The visuals really helped. Will be exploring your services.

Andrea Feinberg on July 4, 2011 at 10:17 am

Thanks Leesa ~

This is an insightful, valuable bit of content: understanding who’s attracted to a specific form of teaching, event or program helps us develop product and marketing messages consistent with their preferred mode of learning ; brilliant!!

Leesa Barnes on July 5, 2011 at 1:26 am

You’re right, Andrea. It’s about meeting the learning needs of your audience. Also, it’s about using the teaching aid that helps you shine as the teacher. That’s one of the most powerful lessons I’ve learned.

Bob The Teacher Jenkins on July 1, 2011 at 9:41 pm

Love the comp book drawing pad for your illustrations Leesa 🙂

More importantly you’ve got a great model in this video to show in 2 areas:

1) the most obvious is helping people create a profitable, high impact virtual event instead of a “just another” pitchfest telesummit of overwhelm

and

b) your video is a great example of the types of videos I’m championing in my Video Velocity program, where you confidently answer a major frustration of your audience with expertise, insight, and high hopes for the implementation of what you’ve just shared.

Thanks for being a champion of integrity in marketing!

Bob

Leesa Barnes on July 5, 2011 at 1:31 am

Woohoo! Getting a stamp of approval from you, Bob, means everything, especially considering what you’re teaching your students in your Video Velocity program.

The illustrations do 2 things:

1 – It helps me stay on track. Sometimes, I have so many things going through my mind, I may lose my train of thought and then confuse my audience.

2 – The illustrations also prompt me to do a dry run a few times BEFORE I turn on the camera. Because I have to draw the pictures ahead of time, it forces me to practice what I’m going to say before I start recording. Doing so helps me to cut out unnecessary content and keeps my videos short and sweet.

NancyMarmolejo on July 1, 2011 at 7:01 pm

Great video, great tips, great visuals!!! Why are you the ONLY one telling it like it is with telesummits? I love the solution you present (I’m a huge fan of “get it all done in 1 day” offers) and the reality check you present throughout.

Awesome!!

Leesa Barnes on July 5, 2011 at 1:35 am

I read. ALOT. And when I read, I tend to come up with my most brilliant content. When I stop reading, that’s when I find that I struggle with what to write (or video) about. So, when I get stuck, I go to the library. I can get through 3 books a week and the library helps me devour books without hitting my pocketbook. I don’t bother checking the library catalogue or go for the bestselling books. I just head to the psychology or marketing sections and just pull books off the shelf. I come across some really compelling ideas by staying flexible about the books I read.

Tara Holling on July 9, 2011 at 10:03 pm

Really great video, Leesa! I’m in the beginning stages of planning my first telesummit. Your advice has definitely made me stop and think about which model I’ll be using. To be honest, I hadn’t really even considered that there might be other options! Thanks so much for the great info.
Craftwerks.new.media on July 5, 2011 at 4:32 pm

wow. great video. I really enjoyed it and took notes. The visuals really helped. Will be exploring your services.
Andrea Feinberg on July 4, 2011 at 10:17 am

Thanks Leesa ~

This is an insightful, valuable bit of content: understanding who’s attracted to a specific form of teaching, event or program helps us develop product and marketing messages consistent with their preferred mode of learning ; brilliant!!
- Leesa Barnes on July 5, 2011 at 1:26 am
  
  You’re right, Andrea. It’s about meeting the learning needs of your audience. Also, it’s about using the teaching aid that helps you shine as the teacher. That’s one of the most powerful lessons I’ve learned.
Bob The Teacher Jenkins on July 1, 2011 at 9:41 pm

Love the comp book drawing pad for your illustrations Leesa 🙂

More importantly you’ve got a great model in this video to show in 2 areas:

1) the most obvious is helping people create a profitable, high impact virtual event instead of a “just another” pitchfest telesummit of overwhelm

and

b) your video is a great example of the types of videos I’m championing in my Video Velocity program, where you confidently answer a major frustration of your audience with expertise, insight, and high hopes for the implementation of what you’ve just shared.

Thanks for being a champion of integrity in marketing!

Bob
- Leesa Barnes on July 5, 2011 at 1:31 am
  
  Woohoo! Getting a stamp of approval from you, Bob, means everything, especially considering what you’re teaching your students in your Video Velocity program.
  
  The illustrations do 2 things:
  
  1 – It helps me stay on track. Sometimes, I have so many things going through my mind, I may lose my train of thought and then confuse my audience.
  
  2 – The illustrations also prompt me to do a dry run a few times BEFORE I turn on the camera. Because I have to draw the pictures ahead of time, it forces me to practice what I’m going to say before I start recording. Doing so helps me to cut out unnecessary content and keeps my videos short and sweet.
NancyMarmolejo on July 1, 2011 at 7:01 pm

Great video, great tips, great visuals!!! Why are you the ONLY one telling it like it is with telesummits? I love the solution you present (I’m a huge fan of “get it all done in 1 day” offers) and the reality check you present throughout.

Awesome!!
- Leesa Barnes on July 5, 2011 at 1:35 am
  
  I read. ALOT. And when I read, I tend to come up with my most brilliant content. When I stop reading, that’s when I find that I struggle with what to write (or video) about. So, when I get stuck, I go to the library. I can get through 3 books a week and the library helps me devour books without hitting my pocketbook. I don’t bother checking the library catalogue or go for the bestselling books. I just head to the psychology or marketing sections and just pull books off the shelf. I come across some really compelling ideas by staying flexible about the books I read.