I was over at Mathew Ingram’s blog reading his comments about why podcasting may be worst than vlogs. Mathew isn’t crazy for saying this, but I do agree with him that there’s alot of really bad podcasts out there. I even presented on a podcast gone bad at Casecamp back in July.

And while I’m not the one to kill people’s enthusiasm for podcasting, I cringe when I hear one that’s poorly recorded or edited, especially if it’s being used as part of a company’s communications strategy.

The #1 reason why podcasts are poorly produced or lack a purpose is because the podcaster who hosts the show is also the one who does everything to produce it. They plan, record, edit, mix, publish and promote their podcast and eventually become exhausted. Something always suffered when you have to do everything all the time.

Some of the best podcasts out there isn’t being done by one person. They may plan the content, they may even record it, but the technical aspects of their podcasts – the editing, mixing and publishing parts – are done by someone else.

One of the commenters on Mathew’s blog, Rob Hyndman, a technology lawyer based in Toronto, said something that really stuck out:

“Content may be king, but it’s also quite the taskmaster.”

Ah, and it’s for this reason why podcasting is a good business for me. I know that eventually, the company that starts off podcasting on their own will podfade or want to hire out the complicated, technical stuff.

Does that make me a pariah? Preying on the what will eventually become the downfall of many companies who podcast?

No, I call it good business for all. And that should help lessen the number of pointless podcasts out there. Perhaps Mathew will have a different view at that point.

Technorati: podcasting, mathew ingram, rob hyndman, corporate podcasting, marketing