Geez, I’d fire this consultant. Just the example I need to include in my book. British Columbia’s Agricultural Minister, Pat Bell, thought it would be a good idea to convey new information from his office through a video series launched on YouTube, as well as through a podcast.

Problem is that most farmers live in rural areas and the only way they can affordably get online is to use dial-up. And dial-up is miserable for those who want to watch or listen to multi-media files since it’s slow. Globe & Mail reported it as a flop (although now you have to subscribe to see the article).

Although anyone can podcast, not everyone should. In this case, I would’ve assessed the Agricultural Minister’s target market and would’ve advised not to launch anything online – yet.