Where Do You Fall On Your Client’s Love/Respect Axis?

by Leesa Renée | Feb 11, 2015 | Unleash the Flow of Money

As part of my research for my upcoming webinar called What’s Broken With List Building & Why Those On Your List Aren’t Buying, I came across a beautiful diagram.

It’s called the Love/Respect Axis…

It was developed by Kevin Roberts, who authored a book called Lovemarks. Roberts used the Love/Respect Axis to describe how any brand can build loyalty with their consumers.

This advice also applies to coaches & consultants…

I was so struck at the simplicity of the Love/Respect Axis that I put together a quick video to show what coaches and consultants can learn from this.

In fact, the axis fully explains why most coaches and consultants are not getting the attention or achieving the influence they deserve, even if they have a signature process or a smart brain.

Watch the video below…

[easyembed field=”video”]

www.whywonttheysignup.com

What say you?

Share your thoughts below. Or, share this video through your favorite network.

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