I’m fascinated by the words and images we use to promote our programs and services. That’s what I’m exploring in this week’s series. I was pleased when I stumbled upon this video clip of Michel A. Bell, author of Managing God’s Money, as he was interviewed on Full Circle.

Watch the video clip below to find out what Michel says a S.A.L.E. really is.

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(reading this through email? click here to see the video.)

Ask yourself if this is something that happens to you or your clients. If yes, what are things we can do so a S.A.L.E. doesn’t feel like one?