A one size fits all approach will not work with your virtual event.

People’s needs are diverse and your virtual event must provide a variety of plans and packages to meet those needs. Develop a cheap, middle ground and VIP packages for all those who want to participate in your virtual event, for example:

• Attendees want to attend your virtual event when they want to. If an attendee takes vacation, he wants to know that he’ll get additional features at an additional cost to allow him to listen to the content on his time.
• Speakers want to present their session when it’s convenient for them. If a speaker cannot present her session live, she wants the option to pre-record her session so she can go on maternity leave. While she takes care of her newborn, you can play her pre-recorded session to a live audience as if she’s sitting right there.
• Exhibitors and sponsors want to access to your attendees, but you have to be mindful not to overwhelm attendees with a slew of advertising messages. Providing various packages to exhibitors and sponsors shows what type of access they can get for the money they’re willing to pay.

People thrive on options. They want choices. So, give them a reason to say yes no matter their budget, timezone, language, lifestyle or learning style.

Recommended Resource: Curious to know how to price your virtual event so you provide options to attendees? Click here to join the Association of Virtual Event Managers, Organizers & Host (AOVEM) and listen to an audio recording on how to craft different price points for your virtual event so you attract the maximum number of attendees.