I don’t venture into Starbucks too often. Their decaf is a bit too bitter for my liking. Plus, I get all confused with the words “venti” and “grande.”

Can’t I just get a medium decaf pretty please?

Well, a few days ago, I went to Starbucks to meet with a friend.

My experience with the Starbucks brand changed because of Kyle…

Kyle was the barista behind the counter and what he did impressed me. You see, it wasn’t his command of the hot drinks that left me speechless.

Instead, Kyle masterfully used THIS sales technique that was absolutely brilliant…

I’m calling this the “Kyle Effect” and he wowed me so much that I had to share this with you in this week’s teaching video.

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Sometimes, you can hear exactly what the lead is saying, even when they don’t utter a single word. If you understand the Kyle Effect, you’ll get the lead to buy.

What say you?

Post your reaction below.