The biggest mistake I see people make after hosting their first successful telesummit is to create a telesummit secrets/blueprint/masterclass type product and push that out to the market.

The goal of hosting a telesummit isn’t to become a telesummit expert. Just like publishing a well read ezine doesn’t make you an ezine expert. Nor does owning a popular blog make you a blogging expert.

Each of these are simply tools you use to bring your message to the market.

But, I understand why this happens.

After seeing their list double, triple – even quadruple in just a few short days, or after seeing tens of thousands of dollars pour into their merchant account in just a few hours, those who host telesummits believe that they have a winning formula that can help others. And if their business has been faltering as of late, teaching telesummit success strategies is just too juicy to pass up.

But that’s the secret of hosting a telesummit.

It’s the jump start your business needs to move your forward. If you’ve been experiencing marginal results with your recent product and service launches, a telesummit is just the boost your confidence, your business and your income needs.

A telesummit is the cool water that refreshes a business that has lost its life.

After you host a telesummit, your goal should be to move people into buying the next service or product in your funnel. That’s what smart business owners do. If you’re a virtual assistant, you want telesummit attendees to hire you on a retainer package. If you’re a coach, you want telesummit attendees to sign up for your 4-week group coaching program. If you’re an author, a telesummit will help you sell more books.

From what I’ve seen, most people who start coaching others on how to host telesummits don’t have the infrastructure to support this new area of their business. They may be a spiritual healer, a relationship coach, a professional organizer or a change agent and find that their core business starts to suffer as they attempt to coach people to replicate their telesummit success.

Then, people become jaded because they either didn’t receive the proper support or the telesummit secrets that worked so well for their mentor doesn’t work for them because of this reason.

My suggestion is to leave the telesummit and virtual event coaching to those who actually do this stuff for a living. Instead, use your newfound success to drive people towards purchasing other products and services in your business.