When people ask me about podcasting for profit, we always start off with a conversation about their marketing paln. Here are the questions I often ask:
- What types of products do you already have fulfill a specific need?
- How can your business use podcasting to generate a buzz?
- What’s your future website community going to look like?
It’s not long before they realize that the profiting part won’t happen overnight. Despite this, is there a way to make money quickly with a podcast? Absolutely. Expert interviews work great for this purpose.
There are so many reasons why conducting expert interviews are a smart idea:
- You don’t have to create the content from scratch.
- More experts will say to being interviewed because the content is based on what they already know.
- You can upsell the expert’s products or services and make money on all referrals.
- You get to meet celebrity experts and stars in your industry in a non-intrusive way.
- And you can generate multiple streams of income from just one interview.
Here’s how to set up and profit from expert interviews using a podcast:
First, find an expert and make sure their content is evergreen.
In other words, ensure that the interview topic won’t become dated in couple of months. Find experts that can speak on topics that have a long shelf life.
Check that the expert who you want to interview has an affiliate program.
You’ll want to sign up for it first thing, so you can get commissions. If the expert is the author of a book, become an Amazon Associate. Or, check out Clickbank for a list of possible products. You can also visit the expert’s website to see if she or he has their own independent affiliate program that you can join.
Contact the expert.
Those who are just about to launch a product or publish a book will more readily say yes to your invitation.
Conduct the interview.
The best combination of technology for this purpose is Skype and Pamela. These tools will enable you to speak to the expert without having the expert pay for long distance charges.
Mention your affiliate URL in the call to action.
At the end of the interview, tell your audience to go to your affiliate URL to purchase the expert’s product or service. If it’s a confusing URL, register a domain name and point it to your affiliate URL.
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