This is brilliant!

The company is called Clearly.ca and this ad helps answer the question:

“What’s the best way to buy glasses?”

It guides you on which frames to choose based on the shape of your face.

Consumers want more customization and personalization in an age of #infobesity – and companies who can offer this will stand out.

Here’s your innovation moment – how can you offer customizations to potential customers in the pre-sale process so when they’re ready to buy, they select your brand, or your business over your competitors?

Share your ideas or examples below.