By way of The Last Podcast, I found out that a major newspaper in the United States reported that 89.73% of all email in your inbox is now spam.

From a business standpoint, this means that people are less likely to get or even read your email due to all the spam blockers and filters they’ve set up to avoid all the promises of wealth creation and the lengthening of your member.

Is it any wonder that podcasts are such a powerful marketing tool? You create it and listeners choose to consume your content. And so far, podcasts have remained spam-free. I mean, it’s not a perfect medium, but at least the listener can choose what to consume and when.

Instead of running or hiding from your message, people now welcome it.

Update: Paul Colligan weighs on this topic saying that email will never die, even as podcasting becomes popular simply because we still need to use email to communicate. Ask anyone who receives an email on their Blackberry.