Yes, this is a podcasting blog and yes, I’ve focused alot on social media this week, but trust me, it all comes full circle. Here are some additional news items that caught my eye this week.

• One in 3 Canadians read a blog. Not just that, but baby boomers are spending time on them as well. My only gripe is that the article called blogs “web diaries.” Please, please don’t call them online diaries. Doing so removes the seriousness as to why businesses should consider blogs as a communications tool. Use the Wikipedia definition for blogs instead.

• EMI now accepting music submissions from aspiring, unsigned artists. The reason? It’s because the emails of EMI employees are being clogged by attachments that are MB in size. Why don’t you tell us the real reason, EMI? That you’re finally recognizing that social media actually works and that you may just find your next million dollar talent in a sea of no-names. Hope you’re kicking yourself in the foot regarding Napster.

• WOMMA’s Ethics Assessment Tool. By way of For Immediate Release (#185), I found out that the Word of Mouth Marketing Association has developed 20 questions that you can ask contractors, agencies and all personnel to identify, avoid and eliminate unethical word of mouth tactics. This is definitely needed in light of the Walmart and lonelygirl15 fiascos.