Presentations I Missed on Day 1 of the Podcast Expo

by | Sep 30, 2006 | Uncategorized

Here’s a list of the presentations I missed yesterday. Most of them were in the corporate podcasting track, however, I understand that they’ve been recorded and will be released on the Podcast & Portable Media Expo website sometime in the near future.

Solving the Corporate Dilemma: Create Your Own Podcast or Advertise On an Existing Show? by Michael Geoghegan, CEO of Gigavox. I was sitting in Scott Bourne’s presentation while Michael’s was going on. I’m curious to know how Michael answered this question and whether he prefers one approach over the other.

Integrating Podcasts into the Marketing Mix: Building a Business Case and Demonstrating Value by Eric Schwartzman, CEO of Schwartzman & Associates. I was sitting in Paul Colligan’s presentation at the time. I’d like to have known what tools one can use to measure success with a podcasting strategy.

Podcast to Your Employees and Improve Your Internal Communications by Shel Holtz, Principal of Holtz Communication & Technology and host of For Immediate Release. I was talking to a publisher and then ended up debating with some guy on how to sell a podcast solution while Shel was speaking. I wonder if Shel shared some case studies of corporations currently using podcasting as an internal communications tool.

Again, the recordings of these sessions will be available at some point in the future, so once they are, I’ll post an update.

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