Podcasting Statistics from Edison, Nielsen, iTunes

by Tech Angels | Oct 23, 2006 | Podcasting | 4 comments

By way of Podcasting Scout, I found out about some podcasting statistics that I missed. Here’s a quick summary.

According to Nielsen, only 42% of Britains know what podcasting is. That’s lower than what Canadians reported in the Canadian Podcast Listeners Survey. Seventy-seven percent of Canadian respondents were somewhat or very familiar with the word podcasting.
According to Edison Media Research, those between 18-24 years old are listening to 24% less radio today compared to the same age bracket 10-years ago. In Canada, there’s a similiar decline in radio listeningship amongst Canadian adults according to a report released by Statistics Canada.
According to some digging around by the person who updates the blog over at Typical Mac User Podcast (what’s your name?), there are now 82,978 podcasts listed in iTunes, a ten fold increase in just 12-months. Compare that to the 25,883 in PodcastAlley and the 10,771 listed in PodcastPickle and you can see why iTunes is the Google of podcast directories.

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4 Comments

Victor Cajiao on May 21, 2007 at 2:28 pm

Saw your post. I am the person who did the iTunes count over at Typical Mac User Podcast. Unfortunately the newer versions of iTunes (post 6.1) changed so can no longer do even a close to accurate count to the total. If you go to a category and it has more than 1,000 it just shows 1,000. I would love to have the raw data (like I hand counted before) to see what has happened since then.

Thanks for the mention of the article.
Victor Cajiao on October 23, 2006 at 11:57 am

Thanks, it really was just a Saturday morning curiosity so I decided to do the leg work (manual count was not easy). I also put the results in Google Video as a screencast here http://video.google.com/videoplay?docid=8565451975159993662

Enjoy and thanks for the link back. I plan on re-doing this every 6 months to compare results. The interesting part to me was to see what categories had low numbers and therefore more opportunity for exposure and growth.
Leesa on October 23, 2006 at 8:22 am

Victor, nice to meet you and great job with doing the research on iTunes.
Victor Cajiao on October 23, 2006 at 7:12 am

I am the person who updates the blog over at http://www.typicalpcuser.com My name is Victor Cajiao and I am the host of the site and a podcast by the same name. Thank you for including my count.