“I like my raw vegetables well done.”

I laughed when I heard this said on a radio ad this morning. The person uttered that sentence and then the voiceover said, “At least we know what we’re talking about in Globe & Mail’s Health section.”

I hear and see these type of tall tales in podcasting. People saying things about podcasting that aren’t true or calling something a podcast when it isn’t.

I just did a one-hour recording with Shel Holtz for his podcast called For Immediate Release. His co-host is on the road, so I filled in.

Shel shared a story about a conference he recently attended where someone presented on how to use social media in an innovative way. Unfortunately, the person who presented thought that podcast innovation was seeing the visualization effects in Windows Media Player as the audio file played.

Many people make similiar mistakes. They may say that they’re podcasting, however, when I check, it’s simply audio on a website. Another person will produce a slick sounding infomercial and try to pass it off as a podcast.

Just because someone launches a podcast doesn’t immediately make him or her an expert. It takes way more than that, as I wrote in this article.

My advice? If you don’t know or aren’t sure, just bring in someone who knows what they’re talking about. Hire the expert by the hour to design a presentation about podcasting that is accurate. Take the expert out to lunch and take detailed notes as he or she brings you up to speed about podcasting.

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