Jason Van Orden, author of Promoting Your Podcast and who recommended Podonomics as one of the 7 must-read blogs on podcasting, has been doing a series on his blog exploring Podasting Metrics.

This is a fussy area as there are about 4 ways you can measure your podcasting success. You can look at the number of subscribers to your feed, but that’s different from the number of requests for your feed which is different from the number of downloads of your podcast which is different from the number of times it’s played on your podcast page (if you provide a flash-based player).

All this can leave you scratching your head wondering which method will give you a complete picture. To which I say, “All of them.”

I like Part 8 where he explains a curious phenomenon that people always ask me about – why is it that my subscribers drop off towards the weekend and then jump back up on Monday or Tuesday? Read Jason’s explanation and it makes a whole lot of sense.

You can explore all his thoughts on podcasting metrics here.

Tags: podcasting, jason van orden