Mitch Joel and C.C. Chapman are presenting on how to extend your brand through your podcast.
Some interesting points from Mitch:
- “You need to start listening to conversations to be able to improve the brand, and your story.”
- “We tell children not to talk to strangers. However your podcast allows you to talk to strangers. So don’t be afraid to create conversations and create a community.”
Some interesting points from C.C.:
- “Stop saying that you have a podcast. Instead tell people your compelling story and how you channel that through your podcast.”
- “You don’t have to change just because you got the feedback. Instead, use the feedback to continue creating relationships.”
I know, the 30-minutes didn’t seem like enough time. From a logistical standpoint, it worked like a charm since you still had 15-mins to wander the halls, network with a few people, then still make it to the next session.
I can’t wait to hear you and Mitch again. I trust you’ll be doing more joint sessions with him? If so, you can count me in for sure. You guys worked really well together. Well done.
Hope you enjoyed the presentation. It was a lot of fun to do and it felt good to continue the conversation afterwards with so many different people. I just wished we had gotten to finish it. Just not enough time sometimes. 🙂