Suzanne Falter-Barns opened Day 2 with a session on how to build a platform to attract the media & publishers to your blog or podcast. Here are some points she made:

• We still need the media a big publishers even though YouTube and other sites generate millions of page views a day.
• In order to attract media attention or interest from a publisher about our book proposal, we need to develop our platform.
• A survey by Columbia University found that 79% of media get their experts for interviews from blogs. Most journalists have only 20-minutes to find an expert from a sea of strangers, so they just use google, read a few blogs, then interview the one who’s the most opiniated. So launch a blog, take a position and update often.
• Pinpoint about 40 media outlets that target your market. Research past issues, then start a quarterly postcard campaign that provides tips.

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