Sitting here listening to Paul Colligan, co-author of The Business Podcasting Bible and overall a pretty savvy marketing guy. Here are some points:

• Podcasts don’t make money, clicks on websites do. Use your podcast to lead people to your website (this is what I preach).
• CPMs on podcasts will go away very soon as soon as people figure out how to really make money from podcasts.
• The seven monetization strategies:

1. Benefactor – Sponsorships, tip jars, donations.
2. Newsletters – Give people a reason to subscribe, then send out your ezine weekly.
3. Merchandising – Sell items on your website or through cafepress.com. Mention these products in your podcast.
4. Premium Podcast Content – Have people pay to hear your podcast. Use audible.com.
5. Commissioned Sales – Otherwise known as affiliate marketing, mention products in your podcast, list the affiliate links in your show notes. When your listeners buy, you get a portion of the sales.
6. Web Clicks – Use adsense to drive people to your website, then offer a community complete with transcripts, boards and comments that listeners can participate in.
7. Sell Your Own Products – Digital is better as you keep more of the profits. Use PayPal.com or AutomateSales.com to do this. Mention your products in your podcast, then lead people to your website to purchase the download.

Technorati: pme, podcast expo 2006, podcasting, paul colligan