I stumbled upon a survey conducted by On24 which surveyed 5000 marketing professionals. According to this survey, it appears that people’s attitudes are changing regarding virtual events.

Here are some of the findings:

• 63% of respondents more likely to attend conferences online than in person
• 74% said their companies are interested in virtual events to save money
• 50% said their companies are interested in virtual events to save time
• 82% said the green benefits of virtual events are important to their companies
• Almost 72% are equally confident communicating virtually; in fact, many respondents (15%) actually prefer virtual interaction
• 47% said they are more likely to ask a question at a virtual event
• 30% said they are more likely to chat with a salesperson in a virtual booth
• 28% said they are more likely to make connections through social networking at a virtual event than through in-person networking at a physical one

Why are people more enthusiastic about virtual events? Because they’re experiencing it for themselves. The findings in the survey above prove that once you experience a virtual event first hand, you’ll be more enthusiastic about them.

So, challenge yourself. If you haven’t attended a virtual event, find one. Then completely immerse yourself in the experience and let me know how things work out.

Have any of you attended virtual events in the past? If so, what was the experience like? Please leave your comments in the comments area below.