I came across a fascinating report by VirtualEdge which found that due to travel restrictions and reductions in show budgets, more and more event producers are adding virtual events and virtual shows to their meeting schedules.
Here are some of the numbers:
- 67% of professionals responsible for traditional physical events report a drop in overall attendance.
- 74% of event producers are concerned about future attendance levels.
- 83% see the need to add virtual elements to their meetings and events.
If you’re an event planner or organizer and you’re feeling the pinch at your events due to low attendance or reduced budgets, you’re not alone. Consider complementing your in-person, face-to-face events with virtual ones so you don’t lose out.
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