The way to determine if your virtual event is successful is to use tools that will help you measure what you’re doing. Understanding your return on your virtual event investment (ROVEI) is critical so you can decide whether to do it again. Here are some resources you can use to measure your virtual event success.

• Brent Arslaner on Use Virtual Events to Deliver More Value and Virtual Events Deliver an Excellent Buzz—And Results
• Leesa Barnes on How to Measure Your Virtual Event ROI
• Heidi Cohen on Seven Virtual World Marketing Tactics and Metrics to Follow
• How to Measure Your Virtual Event ROI

Homework: Find the tools that will help you measure the return on your virtual event investment.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments below so others can see it.