Martha Stewart Living Omnimedia is planning a virtual wedding expo for November 14-15, 2009.  Registered visitors will enter an online space with virtual booths, manned by live company representatives, wedding experts and resources. And if you have to miss a session, the recordings will be available for playback until February 28, 2010.

I like the fact that Martha Stewart is looking at the wonderful world of virtual events to reach out to prospects and consumers. What I don’t like is the time limit on the recordings. Attendees will have just 3 short months to consume all the sessions they missed.

And then what? What will happen to these recordings? I truly hope that the company that’s providing their virtual event platform has given Martha Stewart Omnimedia advice on how to monetize the recordings after the February 28, 2010.  Every virtual event strategy must have a monetization plan that takes them beyond just charging for admission at the door. Please make sure you also have a monetization strategy down pact.