Some thoughts as I stumble through the web this morning.

• Can magazines stay relevant? The American Magazine Conference is happening this week in Phoenix, Arizona and companies such as Google & Yahoo are there to lead sessions on digital media. I really like some of the comments I’m reading as to why magazines need to incorporate digital media into their overall strategy.

“We cannot be over-dependent on the print magazine. We have to look for new streams of revenue. It’s not really a choice.”

“Publications that have engaged in relationships with their consumer base across multiple content points are more desirable than one four-color page in a magazine.”

“Given that the digital world is growing at a much faster rate than old media, there’s top-down pressure on publishers to get into new platforms, to find new ways of using their content.”

• Online Stars & Hollywood. A talent agency in Los Angeles is scouring the web looking for online stars to peddle wares for companies who want to launch online advertising campaigns. United Talent will accept submissions and sign clients who don’t have agents. As one person said on the video podcasting dicussion group I belong to:

“Yep, everybody wants to get rich off us. Too bad we can’t figure it
out for ourselves.”