Joseph Jaffe, host of Across the Sound, recently asked his listeners for an iPhone in exchange for a mention in his podcast. While I’m tempted to call this a unique form of podcast sponsorship, I hesitate because this seems like a one off.
If Jaffe is able to do this a couple more times, I’ll include this as an example of podcast sponsorship in my book. I still have a bit of time before it goes to print. So Jaffe, over to you. Show me that this wasn’t a fluke.
My fav Montreal podcaster, Julien Smith, thinks the experiment is brilliant and challenges other podcasters to follow Jaffe’s lead. What do you think about this? Fluke or not?
not a fluke. jaffe does have a unique position within the new marketing community, but so what? so do a number of other podcasters, within their own niche.
I love it when you talk dirty.
ATS #85 or ATS #86 might help sway you in the right direction.
Also, I am trying to supersize the idea from an iPhone to a Macbook Pro or Vaio in exchange for 1 month’s sponsorship.
I’d say if that works and/or someone else is able to pull off something similar, we’d be cooking!