The first person I ran into was Doug Smith of Podango. Then Dan York of Disruptive Conversations. Then Terry Fallis. Then I saw my book for the first time and I almost broke down in tears. After giving the manuscript a once over in late August, it went to the printers and I haven’t seen it since. Holding it in my hands for the first time was surreal. Just unbelievable.

The people who are selling the books gave me a weird look. Until I told them that I was holding my own book for the very first time and they understood.

“Sell them all,” said the woman stocking the books.

Now, I’m sitting here listening to Tim Bourquin do an interview style keynote with Wallstrip creator, Howard Lindzon. I’m not totally engaged, partly because I’m live blogging, partly because I’ve heard Lindsay, the host of Wallstrip, being referred to as a “girl”, partly because I heard the word porn used a few times and of course, I heard one or two expletives.

These interview keynotes can only work if the person who is being interviewed is witty. Not knee-slap funny. Just witty. Tim is a great interviewer and was able to keep it conversational. Howard was interesting and focused more on the business angle of creating a podcast for sale.

One thing that Howard said that I totally agree with. We need to create podcasts for sale right from the start. He did and made $5-million selling Wallstrip to CBS. That wouldn’t have happened had he not planned his podcast for sale. He narrowed in on a niche, filled a need and made Wallstrip different from any other financial broadcast out there. We need to stop podcasting “for passion” and start podcasting with profit on our minds.