It’s not just the PR and agency folks having fun with podcasts. Small businesses are climbing on board as well and are using podcasts to accomplish very specific goals.

Meet Shonnie Lavender & Bruce Mulkey. A married couple who just recently launched a podcast called I Do! I Do! geared to brides and grooms-to-be to help them write – and stay committed to – their wedding vows.

Why did they launch their podcast? To raise awareness about their product called The Wedding Vow Workbook and of course, to sell a few copies.   

Here’s what they did to get to Episode 001:

• They planned their strategy, understanding who they want to target with their podcast, what topics they’ll cover in each episode and how many copies of their workbook they’d like to sell
• They’re using WordPress to publish their podcast and podpress to make it easier for people to listen to and download their podcast
• Their podpage has the same look and feel of their website
• The audio quality of their podcast makes it sound like they stepped into a studio (and I know they didn’t)
• The outro has 1 call to action asking listeners to go to http://marriagevowworkbook.com/

I’ll report back in a few weeks how many copies of their workbook Shonnie & Bruce sold. This is a great example of a small business taking advantage of podcasting to help spur on sales. Can this model work for your own business.

Disclaimer – Shonnie purchased my Plan A Killer Podcast bundle and used the steps in the workbook to launch her podcast.

Technorati: podcasting, Marketing, weddings, wedding vows