AOVEM Founding Member, Donna Gunter, wrote an article called Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways. In it, she wrote about the many ways you can attract clients using giveaways.

I especially liked these options:

1.  Audio of a presentation.  Hold a teleclass on a particular topic and record it, or simply record a presentation with audio recording software on your computer.  An audience isn’t necessary for a good recording — it is quality content that is the key.

2.  Interview of an expert.  Request to interview a noted expert in your target market.  Ask the expert questions, or pull questions from a pre-assigned list you’ve been given. Record the interview and have it transcribed to create a two-part giveaway.

I’m not a fan of giving away freebies. Not because I don’t think it works, but because some people get so carried away they actually damage their business by giving away too much.

However, you can use virtual events as an ethical bribe only if you plan to use it to introduce people to a paid program. For example, I recently held a teleclass called The 7 Habits of Highly Profitable Virtual Event Managers. The live event was free and over 500 people registered.

One of my virtual event managers, Lynn Pearce, joined me on this call and interviewed me. I used Virtual Event Audio to record the call. After the call was over, I chopped up the hour long recording into seven 10-minute clip and now offer it as an audio eCourse on the AOVEM website.

The 7 clips are delivered once every two or three days via an autoresponder series I set up through Virtual Event Cart. At the end of each clip, I invite the listener to sign up for membership in AOVEM.

As Donna suggested, you do not need an audience to record the expert interview. Instead, focus on content and use a host to provide the interaction on the call. Then, have a monetization strategy so that at the end of the recording, you tell your listeners what to do next. This is an excellent way to generate multiple streams of income and provide an ethical bribe to prospects and clients.