I’m always surprised at how many people haven’t created an information product. I can whip out two to three information products a quarter and here what I use them for:

• I create an eCourse to generate leads for my database (check out the Marketing Fit Detox on the right)
• I create an audio product to include my mastermind and training club
• I create a video product to include as a bonus for one of my other products
• And so on.

Because I love teaching and want to help others create their own information product, I created a full day intensive telecourse taking place on Tuesday October 28, 2008 called How to Create an Irresistible Information Product to Create Leads, Build Traffic and Make Money.

It’s intensive because we meet over the phone at 8:30am EDT and go right until 5:30pm EDT. There will be ample breaks for the washroom and lunch. If you have to miss an hour here and there, the calls are recorded and you can playback and download what you miss.

The goal here is to help you create an information product by the end of the day. I’ll teach you what to do and you use me to keep you accountable throughout the day.

Update: Here’s the program:

8:15am to 8:30 am EDT

Check In & Networking

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8:30am to 10:00 am EDT
Module 1 – Creating an Information Product that Solves a Pressing Problem

What You’ll Learn:

• The easiest way to come up with an irresistible topic that creates a ton of traffic
• Why targeting an audience is the wrong way to develop your information product
• How to use a visual map to organize problems into solutions

Outcome: Create a visual map that contains problems and solutions.

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10:15am to 12:00pm EDT
Module 2 – Developing Your Information Product So You Don’t Give Away the Farm

What You’ll Learn:

• How to determine what to give away for free and what should be saved for the paid product
• How to organize your content in easy steps

Outcome: Create an outline for your eCourse.

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1:00pm to 2:30pm EDT
Module 3 – Finalizing Your Content for Consumption

What You’ll Learn:

• The one thing you must include in your information product that provides tons of value to your audience
• What you must always include at the end of your information product to create additional income streams

Outcome: Create a 5 day eCourse.

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2:45pm to 4:00pm EDT
Module 4 – How to Automatically Send Your Information Product to a Hungry Audience

What You’ll Learn:

• How to set up your eCourse in a shopping cart system
• The optimal delivery schedule you should use so you don’t overwhelm your prospects
• Where to add your sign up code on your WordPress blogsite
• NOTE: I will recommend a shopping cart system that will give you 30 days free access so you can play around with the system, add your eCourse and see how it works. If you don’t already have a shopping cart system or email delivery service, do NOT purchase one until you attend this module.

Outcome: Add your eCourse to the shopping cart system recommended by Leesa.

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4:15pm to 5:30pm EDT
Module 5 – Promoting Your eCourse So You Can Fill Your List

What You’ll Learn:

• How to use social media to promote your new eCourse
• Ways to use a couple of social media tools to reach tons of people.
• The one tip that Leesa will give you to really explode your list.

Outcome: Share your new eCourse with your social network.

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How to Access This Telecourse

This full day intensive is available for free to members of the Marketing Fit Studio. Not a member? Become one today.

This course will sell for $597 after the call is over. If you’d like to save $500, become a member of the Marketing Fit Studio before October 28, 2008 to get this full day intensive.