How Much Is Your Reputation Worth?

by | Jun 14, 2007 | Podcasting, Social Media

Jim Balsillie (seen right), co-CEO of Research In Motion, the company that makes the Blackberry, wants to buy the Nashville Predators, a National Hockey League (NHL) team.

Most media outlets are reporting that the Nashville Predators have already been sold, however, I heard on the radio this morning that the deal is awaiting approval from the NHL Board of Directors.

Guess what? A meeting set for next week Tuesday has been cancelled by the Board citing that they need at least 10-days notice to vote on such an important decision.

Why the hold up? You can blame Balsillie.

You see, this isn’t the first time he’s attempted to buy an NHL team. Last fall, Balsillie put in an offer to buy the Pittsburgh Penguins from Mario Lemieux for $175-million. The Board approved the purchase, but with conditions. One of them was to prevent Balsillie from moving the team from Pittsburgh. It was rumoured that he would move the team to Canada.

In December 2006, Balsillie withdrew his agreement to purchase the team. And now, he’s put in an offer to buy another one. And it’s rumoured that he will move the Predators to Canada.

Is it any wonder that the NHL Board isn’t taking Balsillie seriously? To the Board, Balsillie has a reputation of bidding for NHL teams and withdrawing if the conditions don’t fall into his favour. Yes, I know, Balsillie has done this only once. But when it comes to reputation, one time is usually enough. And reputation is a 1:n relationship, not 1:1.

Your podcast reflects your reputation. Do you have history of producing really great content? Or, is it just thrown together? Do you produce a few, then stop or do you stick to a schedule?

Whatever you do, be consistent. But be forewarned that consistency isn’t the only factor affecting your podcast’s reputation.

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