Anita Campbell (on the left), the host of Small Business Trends Radio Show, gave some tips on what makes a small business podcast popular. With the 3 tips offered, I especially liked this one:

From-the-Trenches Guest – The most popular guests have been business owners who speak from “been there, done that” experience. What matters most is that you know your subject inside and out. If you happen to have a reputation that precedes you, that helps, but it is hardly the most important factor. 

This is what makes podcasts so great. While interviewing a celebrity in your industry will pull in a large base of listeners, it’s those guests who are in the trenches that will sustain your podcast.

Quite simply, those who are “doing it” are much more well informed and can offer specific tips and tricks that will help you do your job or move up in your career much faster.