Many small business owners and entrepreneurs think marketing and publicity is out of their reach, especially when they feel they can’t compete budget-wise with big corporations.

But one publicity professional disagrees. Shannon Cherry feels with the right amount of exposure in the right places, any small business can flourish and succeed.

Listen to this 12-minute interview that I had with Shannon where she explains what Be Heard Day is all about and how you can claim over $5,500 worth of gifts at no charge so you can Be Heard. Be sure to listen before March 20, 2009 as the free gifts disappears on that date.

Show Notes

00:00 – Leesa introduces Shannon
01:25 – Shannon explains the history behind Be Heard Day
03:00 – Shannon shares how social media helped her connect with movers and shakers in her industry
04:34 – Shannon shares how effective social media is at generating leads
07:35 – Shannon explains what makes social media so seductive
09:00 – Both Leesa & Shannon discuss the one thing that people miss when using social media
10:48 – Shannon shares how you can find out more about Be Heard Day
11:57 – Leesa closes the interview

Click the Arrow Below to Play this Audio

[audio:https://leesareneehall.com/wp-content/uploads/2009/03/lbarnes-beheardday-2009mar.mp3]