As you may have noticed, I tend to stay away from commenting on breaking news in the technology field on my blog only because I want my voice to be unique. If I blog about something that thousands of other bloggers are already blogging about, my voice gets lost in the shuffle.

However, I can’t ignore Google’s billion dollar purchase of YouTube. This is just a significant watershed moment in the technology field. Debbie Weil said it best when she called the Google acquisition of YouTube an inflection point. Mathew Ingram wrote that Google’s purchase of YouTube will make “old media” finally realize that user generated media is NOT a fad. Some, like Jon Watson, have questioned why Google would make this purchase in the first place.

As for my thoughts on this issue? The Google acquisition clearly shows that infotainment – information that’s entertaining – and not content, is king. Anyone can produce content. That’s evident by the sheer number of podcasts that are out there. I read on someone’s blog that there are just about 82,000 podcasts on iTunes alone (I’ll find the link).

But why is it that not all 82,000 podcasts stand out? It’s because content isn’t king, infotainment is. This is probably the same reason why Google felt that YouTube was a good buy – user generated infotainment is taking over.

Technorati: podcasting, google, you tube, mathew ingram, debbie weil, jon watson