Google keeps showing why it’s a billion dollar company through innovative web based services. It’s wildly popular Adsense program, which you see on thousands of blogs and webpages across the web, will soon be offered as insertions in streaming and downloadable audio, according to this guy.

While Google may be on to something and will probably do it differently from other podcast advertising services, I still preach that you can’t win offering ads in your podcasts. While you will probably make a few pennies, this model fails in comparison to the amount of money people are making using podcasts as a lead generation tool.

I’ll wait for the metrics before I even consider offering ads in my podcast.