Podonomics explores corporate & business podcasting tactics. Host Leesa Barnes does a live recording at the International Podcasting Expo, asking podcasters how businesses can make multiple streams of income from podcasting, aside from ads.
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Episode Notes
- Why advertising in a podcast won’t work (unless you’re Rocketboom).
- How to use your podcast as a lead generating tool using the pink spoon method.
- The challenges with using the transcripts of your podcasts as an income stream and how to use them instead.
- The benefits of using a membership website in producing multiple streams of podcasting income.
- Ways to use exclusive podcasting content as an income stream.
- Final thoughts concerning multiple streams of podcasting income.
Episode Resources
Rocketboom
WAHM Talk Radio
Pink Spoon Marketing
Andy Wibbels
Tisha Saves Time
School of Podcasting
Elance
Xtnserve
Podzinger
InnerToob
The Engaging Brand Podcast
WordPress
Zedcast
Dr. Kathy King – Podcasting in Education
To leave your comments or feedback about this episode, type it up in the comments area or pick up your phone and call 206-339-4348 to leave your audio feedback (no one will answer – it’s a voicemail system).
Next podcast – November 6, 2006
I’d be interested to hear some of your strategies at developing multiple streams of podcasting income after listening to this episode. We mentioned a few, but could use a few more.
i’ve been working on this for a while… haven’t listened to the episode yet but i can’t wait.