We looked at corporate podcasting case studies. Now, we turn our attention to small businesses who are using podcasting to increase sales and find new clients. Take a look at the following resources that focus on small business podcasting case studies.

Paul Colligan’s The Business Podcasting Bible

Tim Gordon’s Profitable Podcasting Case Studies

Homework: Review these resources so you can understand the different ways to use a podcast in your communications plan.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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