How many people are actually listening to podcasts? How often do they listen and are they listening right until the end? Check out the resources below to determine the size of the podcast audience.

Forrester reports that 1% of the 5000 adults surveyed have ever downloaded a podcast

Podtrac surveys 55,000 Americans and finds that 41% of U.S. online adults are aware of term “podcasting

Nifty surveys Japanese on podcast listening habits

Feedburner reports that the average podcast has 35 subscribers

Libsyn reports over 45-million requests for podcast feeds

CBC surveys 10,000 podcast listeners and finds that they really like CBCs podcasts

Homework: Using the statistics above, determine for yourself if it’s worth it for you to develop a podcasting strategy.

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