Inspired by Milana Leshinsky’s blog post called Virtual Team Blueprint for Coaches & Entrepreneurs, I decided to put together my Virtual Event Dream Team.
In Virtual Event Manifesto #7, it states that “Every star needs a supporting team,” so here’s a list of the team members you should consider for your virtual event, especially if you’re featuring many speakers over a variety of days and/or are inviting exhibitors and sponsors to take part.
Virtual Event Manager
This person organizes the entire virtual event from beginning to end. You may not do the tasks, such as setting up the bridge line, launching the virtual event platform or facilitating the sessions, but in this role, you’ll manage the people who’ll do this and ensure that they end on time and under budget.
This person is also the interface between the client and the resources you’re working with. That way, the client has one point of contact for status updates.
You’d be perfect for this role if you’re a project manager (certified or not), an event planner or someone who is really good at organizing things.
Virtual Event Co-ordinator
This person supports the Virtual Event Manager by organizing the administrative tasks. In this role, you’d take minutes at status meetings, circulate the agenda and update the virtual event action plan.
You’d be perfect for this role if you’re an assistant (virtual or not) and love to support others in getting things done.
Virtual Event Specialist
I hadn’t considered this role until my friend Craig Cannings launched a certification by the same name. Virtual Event Specialists would assess the technology needs for the virtual event, recommend which technology platform to use and set it up. Once the technology is set up, your job is done and you can just be on standby should the technology have hiccups.
You’d be perfect for this role if you’re comfortable with technology and feel confident in your recommendations.
Virtual Event Producer
In this role, you would show up during the live virtual event and ensure that the speakers are being prepped in the green room and that the sessions begin and end on time.
You would also monitor social media and other interactive tools to ensure that attendees can hear the sessions and that there are no calls that just dropped. You would also let the tech resources know where to get the recordings to edit and where to publish them for attendees. Often, the Virtual Event Manager can double in this role.
Virtual Event Facilitator
The Virtual Event Manager can perform all the roles above, but it’s better if you can delegate the work has a critical role as she will manage all other roles, tasks and timelines in the virtual event management process.
Virtual Event Liaison
Once a speaker says yes to speaking at your event or once an attendee, exhibitor or sponsor pays you for access to your virtual event, you can’t leave them to figure things out on their own. That’s where a Virtual Event Liaison can help. This person would become the point of contact for your speakers, attendees, exhibitors or sponsors.
Depending on how large your event is, the Virtual Event Liaison can be the point of contact for all 4 groups, or you can assign one Liaison per group, for example:
- The Virtual Event Speaker Liaison would help speakers
- The Virtual Event Attendee Liaison would help attendees
- And for exhibitors and sponsors, you can have one person assigned to them and just simply call that person the Virtual Event Liaison
Here’s how the Virtual Event Dream Team would shape up.
Do you see any other roles that could be added to the Virtual Event Dream Team? If so, leave it in the comments area below.
Mimi, excellent questions. Yes, I'd recommend hiring someone to do the
marketing for your virtual event. Most likely the Virtual Event Manager, if
trained, can take on the marketing duties. Now as for the lessons learned or
close out duties that would fall on the Virtual Event Manager's shoulder.
This would be part of her duties.
Hi Leesa,
Looks like you covered a lot of the roles and responsibilites for a virtual event.
Do you see this team also doing the marketing and advertising for the event? Who would be responsible for writing the copy for the marketing materials?
Would someone on the team follow up after the event? Get feedback from the attendees/speakers and send thank you's to speakers/exhibitors/sponsors, etc.
Thanks, Mimi