I’m organizing an event for February. Part of this is preparing the speakers’ bios for the sales page in bullet form.

There are 25 speakers and as I visit each page one by one to copy and paste their bio, each of the speakers are doing amazing things. I’m honoured to be associated with a smart bunch of people.

There’s only one problem. Some of the bios are so boring. Some just list what the expert has done and where they were featured. They’re president of this and have been featured in that magazine and teach at this university.

What these bios are missing are the results, the numbers that show what has been done and for whom. Bios should be results oriented where you quantify what you did while you were president of this or featured in that magazine or teach at this university.

So, I quickly looked at my own bio to see if it’s results oriented vs. skill oriented. Wow! It needs some work. For example, in one line, it says:

• President of Toronto based Caprica Interactive Marketing.

Well, isn’t that nice. I’m a president. Like 50-million other people. So, how can I make this results oriented? Okay, how about this:

• President of Toronto based Caprica Interactive Marketing, a company that helps Fortune 500 companies use social to generate millions of dollars in new business.

Much better. There are numbers that show what results I produce for my clients. Here’s a selection of some of the results from the speakers who will be appearing at my upcoming event.

1. Entrepreneurs Guide for About.com, one of the top ten websites in the world with over 37 million readers.
2. Founder of the International Podcasting Expo, an annual virtual event attracting hundreds of advanced and novice podcasters from around the globe.
3. His blog, Duct Tape Marketing, was chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
4. Creator of the world’s first pole dancing company which boasts thousands of distributors and millions of dollars in annual revenue.
5. Creator of the Coaching Telesummit, a virtual event she pioneered in 2005 that attracted over 600 coaches and consultants from dozens of countries over a 3 year period.
6. Producer of many podcasts, including Weight Loss and the Mind Podcast which grew to over 21,000 subscribers in less than six months.
7. Author of Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching, a special report which has helped individuals increase product sales by 300%.
8. Creator of How to Create a Podcast, a free online course that draws tens of thousands of visitors each month.
9. Producer of several top rated podcasts, including the first U.S. Treasury podcast and most notably, MommyCast, which was the 4th most widely listened to show on Apple’s iTunes in 2005.
10. Creator of the Online Media Success Workshop, a unique program that gives businesses a 90 day roadmap to six figure success.

I think these points really sell each speaker’s expertise. Remember – Skills tell you. Results sell you.

BTW, can any of you guess who the 10 speakers are above? First person to guess all 10 correctly get a special gift from me. List them in the comments section below.