I got an email from Anita who’s organizing a Corporate Podcasting Summit that will take place in London, England March 19 & 20, 2007. She said that the sessions for the Summit will heavily rely on case studies, compared to the Summit that was put on in June 2006 in San Francisco which relied more on theory. It appears that the British want to see whether or not their competitors have fallen flat on their faces or are wildly successful before they themselves even bother embracing podcasting.

Interesting…

I was speaking to a publisher today about my book idea (btw, if you were thinking about writing a podcasting how to book, forget it). He was jazzed about my idea, although he did say that my book would need to focus more on case studies – companies that have been there, done that when it comes to podcasting.

Interesting…

Scotiabank recently released their podcast called The Money Clip. They were the only bank in Canada podcasting, however, that distinction lasted only about a month. Just today, I stumbled upon a press release announcing that BMO has teamed up with Profit Magazine to publish a bi-weekly podcast called The Business Coach.

Interesting…

If corporations are now demanding to see case studies of their competitors or counterparts using podcasting in their marketing mix, does that mean we’ve reached the inflection point in corporate podcasting?