Over the weekend, I spent an afternoon with my sister’s godchildren. These 3 girls are well mannered, well behaved and just lovely to be with. My friends, who are the parents, have done an excellent job raising these 3 girls.

The youngest, Hannah, is just over a year old. She’s inquisitive, active and cute as a button. She taught me alot about how to change my language for my target market.

Since she’s so young, using big, complicated words would elicit looks of confusion. So, I changed my language just a bit to make my message enjoyable for her.

The point is not to dumb down your language. Your target market isn’t stupid. Instead, change it so you connect with your target market. The video below will illustrate my point even further (my sister is behind the camera).

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