Blog

Wanna Be Featured on the Meshcasts?

(Here's a hint - When you see 4 or more posts on my blog in 1 day, it means I'm trying to avoid something. Like writing. Or something administrative. Or my mother's persistent phone calls to tell me that fresh pineapples are on sale at Food Basics for $2.99.) Mesh,...

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Podcast Advertising Is So Misunderstood

As I continue to interview podcasters for my book Podcasting for Profit, I'm discovering more and more that advertising and sponsorship can work in a podcast (although some do think they're truly awful). So, it's not surprising that eMarketer would release a report...

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When’s a Podcast Not a Podcast?

I'm growing concerned with how loose people are becoming in defining what a podcast is. Plain and simple: If it's audio or video slapped on a webpage and there's no syndication feed, it's not a podcast. If it's a live webinar or seminar held over the phone and people...

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Corporate Podcasting Summit & My Passport

I'm flying out in a few days to speak at the Corporate Podcasting Summit in London. It'll be my first time in London and I'm so looking forward to it. I'm also looking forward to catching up with Paul Colligan, Anna Farmery, Jason Van Orden, and Karin Hogh and to...

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Always Have Talking Points

No matter how much you know, you can always learn something new. A client of mine taught me a valuable tip. I was listening to her podcast and she typically interviews current and past clients who have applied her strategies to their working relationships. At the end...

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Looking for Podcasting for Profit Case Studies

I'm interviewing podcasters who have made money directly or indirectly from podcasting for my book called Podcasting for Profit. The direct methods are: Advertising, Sponsorship, Tip Jars, Donations, Paid Subscriptions, Licensing, Consulting, Teaching The indirect...

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Episode 009 – How to Sell Podvertising

Get your lesson in Podonomics with your host Leesa Barnes who explores ways you can use a podcast to open doors, generate leads and make money. In Episode 9, Leesa Barnes speaks with Andy Walker (at left), co-host and producer of Lab Rats TV, a video podcast covering...

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Podcast Frequency is Craptastic

Man, I've been itching to use that word ever since Tara Thompson, the lead singer from Uncle Seth, used craptastic while explaining something to me as we were hanging out at Podcamp Toronto. I'm beginning to think more and more that having a set schedule as to when...

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