Blog
Discouraging Anonymity is Key to Protecting Visibility
As a person who uses social media to increase awareness of my brand, I find the actions that have been taken against one female blogger to be truly disturbing. On my blog, I don't expect everyone to agree with my views and opinions and that's the price I pay for being...
One of the Best Explanations of Podcasting I’ve Seen Yet
I really, really like the way this article explained what a podcast is. Very well done. It's an article devoid of any geek speak and just explains what podcasting is using language people understand. In particular, I really like this paragraph: Podcasts are like any...
What to Do When Your Guest Is a No-Show
If you're a podcaster, you've probably been in a situation where the person you scheduled to do an interview with doesn't show up. This happened to Tom Raftery (who has the most lovely Irish accent), host of an audio podcast called PodLeaders. Typically, if your guest...
Why Write Your Own RSS Feed, I Wonder Aloud
There's a chapter in my book called Launch Your Podcast where I talk about how to choose between a hosted and independent solution to publish your podcast. A hosted solution is similiar to what Libsyn or Podomatic offers - a place you can get your RSS feed, podpage...
Stalking Towards a Relationship (I Shudder the Thought)
I'll be honest. I used to be pretrified going to conferences. You never know anyone and for those who do know each other, they form their little cliques and keep outsiders out. I would escape the lonliness by looking "busy" on my laptop or blathering in the hallways...
Bum Rush the Charts Today
If you love podcasting and new media, you need to be a part of this movement. An independent band is releasing a song called Mine Again today and wants you to spend just 99-cents and 2-minutes of your time to head over to iTunes to buy it. The goal is to demonstrate...
Leesa Live From Toronto, Reflections
I got in around 12:09pm Toronto time. I didn't know what time it was until I got to the baggage claim area (why don't airports have big neon clocks all over the place). The flight was uneventful, however, it was a smaller plane so the seats were a bit more cramped. I...
Leesa Live From London, Part 2 – The Worst Fight Scene Ever
On the 7-hour flight over the pond on Sunday morning, they showed Goldfinger. I've seen the movie a dozen times (who hasn't) and it helps having my most favourite James Bond starring in the movie - Sean Connery. And I just love the female protagonist's name - Pussy...
Leesa Live From London, Part 1
I'm not making this up, I promise. I mean, I don't have the imagination strong enough to make these type of things up. Earlier today, I go to my hotel room and I was locked out. For some reason, the access card that gives me access to my room stopped working. So, I...