Blog
The Chameleon Called Podcasting
According to Dictionary.com, the word chameleon means: a changeable, fickle, or inconstant person Now, some are saying that podcasting is dead because one company called Podzinger recently changed its name to Everyzinger. Others, such as my friend Scott Bourne, says...
Going on a Social Media Diet
Just to let you know, I'm not the only one talking about all this digital noise in social media. I found some interesting posts from people who are also trying to put themselves on a social media diet. Chris Brogan talks about The Importance of Saying No. By way of...
How to Increase Your Productivity Overall
Last week, I complained about all this digital noise. I belong and use so many online social media tools that it started to affect my productivity. I was also getting very overwhelmed and burnt out by the constant need to always be "on" everytime I entered cyberspace....
Is iTunes Really Great?
I recently did an interview with Tim Blangger, a columnist with mcall.com. He asked me about what's new in podcasting. My responses to his questions now appear in his June 8th column. One thing - I responded to one of his questions about iTunes. I said that "it is...
How Do I Mail a Letter to Canada?
"Um, just drop it in the mailbox, dude." No word of a lie, but I just got off the phone with someone who wanted to know how to mail a letter to Canada. He was calling from New York and apparently, he got something in the mail from a company that shares the same postal...
Podonomics is Scantily Clad (Yeah I Know)
My posts have been few and far between over the past couple of months. Yeah, I know. The reason: My book - It's taking everything out of me. I write so often that I have little writing left over for anything else. And yes, the project still goes. I have to hammer out...
Measuring Your Podcast Equity
I was adding some content to my book in a section about branding your podcast. While doing some research online, I came across the following term: Brand equity - The value built up in a brand. It is measured based on how much a customer is aware of the brand....
How to Achieve Anything with a Podcast
As some of you know, I love podcasting. It has brought me so much in so little time. I recorded this audio piece to share with you 7 case studies of ordinary people who have achieved extraordinary results using an audio or video podcast. In particular, I want you to...
Podcast Ad Stripper
By way of Dan York's blog, I found out that someone has created a script to strip ads out of podcasts. In my upcoming book, the chapter on advertising and sponsorship turned out to be the biggest chapter. This comes as no surprise since many people still think this is...