Blog
How to Use Indigo’s Online Community for Business
So, when's the last time you were invited by your country's largest book retailer to preview the launch of their online community? That happened to me last Fall. I went to Indigo Books' head office in downtown Toronto after receiving an email invitation to join them....
Oprah Won’t Save Podcasting, She’ll Just Make It More Popular
The other day, I was watching Oprah and I was amazed at how quickly she has embraced podcasting and social media. She's running weekly webinars using Skype and another tool, she has a podcast that rocketed to #1 in iTunes and she has a channel on YouTube. All this in...
Facebook is Ruining My Social Life
So, I'm sitting next to my sister. My sister is 11 years younger than me (she's in her early 20s). She's a Facebook power user. She's working on her laptop, I'm working on mine. Here's our conversation: "Lee, who's this?" My sister turns her laptop to show me a friend...
Gain More Visibility with HelpaReporter.com
Two days ago, I had no clue who Peter Shankman was. I read a post on Dina's blog about a new website called helpareporter.com. I signed up on Monday and discovered that a guy named Peter Shankman created this website after his Facebook group grew too large for...
Is Typepad Finally Making Podcasting Easier?
I got an email this morning from Six Apart, the makers of Movable Type and Typepad blogging systems. Apparently, they've made some cool changes and one of them directly impacts podcasting. Over the past 3 years, the only blogging platform I've recommended for...
How to Use Twitter to Launch Your New Book
I started using Twitter about a year ago while writing my book. At first, I didn't like it. But now, I can't get enough of this little tool. Twitter became my outlet for bellyaching about the book writing process. Unbeknownst to me, my complaints on Twitter were being...
Are Ezines Dead? Not According to the Ezine Queen
Back in 2005, I predicted that ezines would die a slow death. Podcasting was new to the scene and I liked how easy it was to subscribe to and receive podcasts. With ezines, you have to deal with spam blockers, mailbox filters and other horrid stuff that renders your...
Use Your Tagline to Sell Your Expertise as a Podcaster
Over the past week, some of podcasting's early adopters have been doling their advice on how to make money podcasting. Michael G, co-author of Podcast Solutions, says that podcasting is a community, not an industry and advises podcasters not to rely on the advertising...
Celebrating Two Years as a Self Employed Podcasting Consultant
Two years ago this month, I officially opened the doors to my business, Caprica Interactive Marketing Inc. I've had to make many sacrifices over the past 2 years to make my business work, however, I'm pleased as a pumpkin that this month marks the second year that I...