Blog

SOHO Women International

I'll be speaking in Toronto for the SOHO Women International group on Thursday October 16, 2008 @ 9am. I've known the founder of the group for a couple of years and when she asks me to speak to her group, I always jump at the chance to do so. I'm going to speak about...

read more

Profit Purpose & Beyond with Sarah Robinson

After speaking at Sarah Robinson's spring event, she's invited me to speak at her fall virtual event called Profit, Purpose & Beyond. Although I don't speak until Wednesday October 15, 2008 at 1pm EDT, the Profit, Purpose & Beyond virtual event takes place...

read more

Beyond Podcasting for Profit

Over the past couple of months, I've been working on my brand. I'd like to now give you a sneak peek. Head on over to Marketing Fit to get a preview of how I'm moving beyond podcasting. Then, join me on September 24-25, 2008 at 11am EDT for a FREE teleclass to...

read more

What Your Picture Says About Your Brand

As some of you know, I'm rebranding. The effort hasn't been easy, but then again, nothing worth having really is. I'm giving it the code name of Leesa 2.0 until I launch the week of September 15, 2008. I want to share with you a photo that a talented amateur...

read more

New Media Expo Wrap Up: Best Podcast Name

I was listening to the recording of my session from the New Media Expo and I was reminded about one of the BEST podcast names I heard while at the Expo. During my session, I asked 5 people to share their monetization strategy based on the 3 personas I introduced. They...

read more

How to Handle Customer Complaints the Westjet Way

I was pretty pissed on Sunday after Westjet seemed to "forget" that they had to fly over 120 Canadians from Las Vegas to Toronto. The plane rolled into the gate at the time we were supposed to board it around 11:20pm PST. Then, we had to wait another hour for them to...

read more